Your creative is.
If you’re spending on Meta or Google and your cost per result keeps climbing, it’s not your offer and it’s not your pixel. The image and the copy decide who stops scrolling. I find the angle your market is begging for and hand you the hooks, scripts, and briefs to run it.
I'd rather lose you here than waste your month.
If any of these sound like you, don’t book the call seriously.
Don't hire me if you want every hook approved by a 14-person committee.
I move fast. That requires trust. If every idea has to survive three rounds of politics before it can be tested, I’m going to drive you nuts and you’re going to hate me.
Don't hire me if you want someone to nod along to bad ideas
If I think a hook, offer, or angle will tank performance, I’ll say so respectfully, but directly. If you want an order-taker who’ll burn budget just to keep you happy, I’m not it.
Don't hire me if you wouldn't sell your product to your own mother.
I’d rather sleep at night than squeeze a few extra points of ROAS out of something I don’t stand behind with full conviction.
You want to "fix" your ads by adding budget.
You have no reviews, an unvalidated offer, or you can't close a hot lead.
Creative strategy multiplies a working machine. It can’t resurrect a dead one. If your offer doesn’t convert yet, the problem is upstream of my job and I’ll tell you that before you pay me.
You have an in-house team already "doing creative" and you want me to just add to the pile.
You think the fix is a better logo or a prettier landing page.
You want a guarantee written in stone.
I’ll say what I’ll do, do it, and we’ll measure it the receipts on this page show the pattern. But real creative strategy doesn’t come with a “you’ll 5x in 30 days” warranty. Anyone promising that is selling you a fantasy.
I’ve spent the last 5 years inside copywriting and paid acquisition including as Senior Digital Marketing Manager of Mzad Qatar, the country’s #1 marketplace, where we grew to 3M active users and 43M+ yearly ad impressions. I’ve read the numbers from the money out: funnel, ad, creative and the conclusion keeps showing up: when a campaign stops working, more budget is almost never the fix.
The creative is.
That’s why I now work as a Creative Strategist the person between market research and ad performance. I mine what’s actually selling in your niche, map the angles, script the hooks, and brief the asset batch. Your editors get a brief, not a vibe. We test until the numbers decide and your cost per result starts falling while everyone else’s rises.
Five reasons. No filler.
Creative is the new targeting and I work like it.
Marketplace-scale reps, 5 years deep.
Senior Digital Marketing Manager of Qatar’s #1 marketplace: 3M web users, 1.4M app users, 40.5% week-1 retention, 190+ live advertiser accounts managed. The same playbook run across Qatar, Algeria, Syria, and the UAE different languages, platforms, and price points. Adaptation isn’t a skill I practice; it’s how I’ve always worked.
I read numbers from the money out.
Not ROAS theater , total profit. $1.5M+ in ecommerce revenue generated. One client scaled $200/week → $3,000+/week in 12 weeks. Another held 9.12 ROAS through a budget scale. When a number moves, I know whether it’s the funnel, the ad, or the creative and I touch exactly the right one.
Proof over promises.
1,000 → 26,000 leads/month (26x) at half the CPA. $129 → $32 per lead (−75%). 149K users in 14 months from a standing start. Nothing here is simulated every number is backed by campaign data. I don’t ask you to trust me. I show you receipts.
I take on 2–3 brands at a time.
One big idea mined to bedrock beats fifty shallow ones. I work deep, not wide a handful of brands, full-depth research on every one, and I stay after the win to make the winner hold.
Receipts, not résumé.
Active users : Mzad Qatar, #1 marketplace
Lead volume : 1,000 → 26,000 leads/mo
Cost per lead : $129 → $32
- 43M+ ad impressions / year : Mzad Qatar
- 1.2M new users in a single quarter
- 40.5% week-1 app retention : above the industry average
- 2h 37m average session duration : users who came back 1,000 times
- 149K users in 14 months : Rentcarz, no audience, no data, no brand at the start
- 264K users in year one : Mzady, full market entry in Algeria
- 4.35 / 5 rating across 41K+ orders : Syaanh home services
- $1.5M+ ecommerce revenue generated across 6 clients
- $200 → $3,000+/week revenue in 12 weeks
- 9.12 ROAS held through scale, on a $10.7K spend account
This is a filter. Not a pitch.
For
Brands spending $10,000+/month on Meta or Google, with a product that already sells, real reviews, and a team that can close a hot lead. Creative strategy multiplies a working offer , it can’t resurrect a broken one.
Not for
Pre-revenue ideas, unvalidated offers, or founders who can’t close. If that’s you, I’ll tell you on the first call . the doctor doesn’t prescribe to save the visit.
Three steps.
Book the call.
See your angle gap.
Run the strategy.
Book the call. Walk away with the angle gap.
No pressure. If we’re not a fit, I’ll tell you I’m selective for a reason. But you leave with the diagnosis either way.
Mo Abeds — Creative Strategist