Attention founders & CEOs of Saas Companies
How We Use “2-Factor Campaigns” To Scale User Bases To Millions While Slashing CPA By 30%+ in 90 Days.
Casestudies
State 1: Fragmented acquisition, high reliance on brand traffic, and unmeasured app retention.
State 2: Active users doubled to 3M (+100% YoY). Organic search grew by 59.8%. App engagement exploded to 436M screen views with a massive 40.5% Week-1 retention rate.
The Problem
Mzad Qatar, the region’s largest classifieds and auction platform, was facing a classic growth plateau. They had a massive product—but growth wasn’t compounding.
Despite dominating their local market, they noticed:
Web and App acquisition strategies were fragmented and bleeding budget.
They were overly dependent on Direct/Brand traffic, while missing out on high-intent search .
App retention wasn’t being systematically tracked at a cohort level.
Listing quality was inconsistent across their 30+ vertical categories.
They were spending time and money, but critical leaks in their data tracking and channel mix were silently stalling their scale.
The Process
We implemented our signature 2-Factor Campaign Architecture to fix the funnel and scale acquisition:
1. Fixing the Leaks in Marketing & Tech
Diagnosed the friction across two distinct GA4 properties (Web and App).
Instrumented deep cohort analysis to accurately measure Week-1, Week-2, and Week-3 user retention.
Built targeted re-engagement loops to convert “browsers” into active, bidding users.
2. Building Their High-Intent Acquisition Machine
Stopped relying purely on brand awareness and launched aggressive Cross-Network and Google Search campaigns targeting high-intent queries (e.g., “cars for sale Qatar”).
Restructured campaigns to focus heavily on high-value B2B and consumer categories like Car Plates and Real Estate .
Overhauled organic category pages, ranking them for massive search terms that previously went to competitors .
3. Deploying the Retention Protocol
Managed mobile User Acquisition (UA) completely separately from web, deploying Android/iOS-specific creatives.
Optimized the in-app experience to drive habit-forming behavior, pushing average session durations to an incredible 2 hours and 37 minutes.
The Results In just one year, the platform experienced a massive breakout:
📊 Active Users hit 3 Million (A +100% Year-over-Year increase).
📈 Organic Search surged to 3.2M sessions (+59.8% YoY growth).
📱 App Engagement exploded to 436 Million screen views with a 40.5% Week-1 retention rate.
All achieved while diversifying away from pure brand traffic and capturing massive new market share.
The Takeaway
Growth doesn’t come from doing more. It comes from doing the right things in the right order—and fixing what’s silently killing momentum. Mzad Qatar didn’t change their entire business. They just installed an acquisition system built on real data, high intent, and full-funnel conversion.
State 1: Low brand awareness, heavy reliance on offline word-of-mouth, inconsistent provider quality, and a leaky funnel where high offer volumes were met with low acceptance rates .
State 2: Active users grew to 113K (+35.2% YoY). Engagement time surged by 53% to over 20 minutes per user. The bottom-of-funnel converted massively, resulting in 56,000 paid orders and 41,000 accepted provider offers .
The Problem
Syaanh, a Qatari home services marketplace app, was fighting an uphill battle in a “trust-first” market. Homeowners typically rely on personal referrals for plumbers, AC technicians, and carpenters. Convincing them to trust an app was a massive hurdle . Despite generating downloads, they noticed:
A major bottleneck at the bottom of the funnel: providers were submitting offers, but acceptance rates were initially low.
App open rates and user retention needed significant improvement.
They were fighting seasonal demand spikes without a predictable way to capitalize on them.
They were spending money acquiring users, but if a homeowner didn’t accept a provider’s quote, the entire acquisition cost was wasted.
The Process
We implemented our signature 2-Factor Campaign Architecture, but adapted it for a two-sided marketplace to fix the supply, the demand, and the retention:
1. Fixing the Leaks in Marketing & Trust
Diagnosed the drop-off between “Service Request” and “Offer Accepted.”
Launched targeted B2B acquisition campaigns to onboard higher-quality, verified service companies (contractors, freelance technicians) rather than just individual handymen, immediately raising platform trust.
Result: The acceptance rate skyrocketed to 61%, and the platform maintained a stellar 4.35/5 average rating across 41,000+ completed jobs.
2. Building Their High-Intent Acquisition Machine
Stopped generic “download our app” ads. Instead, we built highly specific, Category-Led Search campaigns targeting immediate, high-intent pain points like “AC repair Qatar” or “plumber Doha”.
Timed our ad spend perfectly around seasonal spikes (e.g., AC maintenance in the summer, pre-Ramadan home prep), drastically reducing wasted ad spend.
Leveraged Cross-Network campaigns (237K sessions) and Organic Search (273K sessions) to capture active demand.
3. Deploying the Retention Protocol
Built a massive re-engagement loop to bring dormant users back into the app.
Executed a highly optimized push notification strategy that drove 741,000 click events (+60.8% YoY).
Deployed targeted email flows for users who had placed an order in the past but hadn’t returned for a second service.
The Results
By optimizing the full funnel—from the first click to the accepted provider offer—the app saw explosive, profitable growth:
📊 New Users grew by 45.7% YoY (hitting 81K new acquisitions).
📈 Active Users reached 113K, with average engagement time increasing by 53% to 20m 02s per user.
💸 Bottom-Line Revenue Drivers: Generated 56,000 actual paid orders and 41,000 accepted offers.
All achieved while elevating the actual quality of the service provided, proven by the 4.35/5 platform rating.
The Takeaway
Marketing for an app isn’t just about driving cheap installs. It comes from optimizing the entire revenue journey. Syaanh didn’t just need more traffic; they needed a system that built trust, matched supply with demand, and kept users coming back. By installing the 2-Factor Architecture, we turned a leaky app into a highly profitable, retention-driven marketplace.
State 1: Zero brand recognition, no existing user base to retarget, and a fundamentally different digital culture (French/Arabic mix) .
State 2: Acquired 264,000 active users. Product engagement exploded to 15 Million screen views and 808K in-app ad views. App engagement hit a massive 5 minutes and 31 seconds per session—the highest in the company’s portfolio.
The Problem
When Ebdaa Group wanted to launch Mzady—a mobile auction and classifieds platform—into Algeria, they faced the ultimate cold-start problem . They were taking a product built for the GCC and dropping it into a North African market with completely different digital behaviors, buying triggers, and ad platform preferences .
There was absolutely zero brand recognition and no historical data to model from.
The market was heavily dominated by Android (97.8%), rendering iOS-heavy acquisition strategies useless.
Competitors were already entrenched in the classifieds space.
If we just copy-pasted the strategy that worked in Qatar, we would have burned the entire marketing budget on the wrong channels and the wrong devices.
The Process
We threw out the legacy playbook and built a custom, culturally aligned 2-Factor Campaign Architecture designed specifically for rapid market entry:
1. Fixing the Infrastructure for a New Ecosystem
Acknowledging the 97.8% Android dominance, we completely bypassed iOS spending. We rebuilt the App Store Optimization (ASO) exclusively for the Google Play Store to maximize organic visibility .
Mapped our paid campaigns to highly specific seasonal trends (e.g., pushing Air Conditioner campaigns in the summer and Car Rentals in Q2), drastically reducing wasted ad spend on broad categories .
2. Building the Social-First Acquisition Machine
Because Google Search behavior was lower in this market, we pivoted heavily to Meta and Social channels.
We deployed an Arabic-language organic social strategy that resonated deeply with local deal-seekers, driving a massive 167,000 sessions completely organically .
Layered aggressive Cross-Network paid campaigns over this social foundation, driving 247,000 highly qualified sessions.
3. The Deep-Engagement Protocol
Traffic doesn’t matter if users don’t make a bid. We built aggressive push notification and in-app messaging campaigns targeting users who downloaded the app but hadn’t placed their first auction bid.
The Results
In a single year, we went from an unknown entity to a dominating force in the Algerian market: 📊 Acquired 264,000 New Active Users from absolute zero.
📈 Engagement Skyrocketed to an average session time of 5m 31s, generating 15 Million total screen views.
💰 Monetization Signals Fired: The engaged user base generated 808,000 in-app ad views, driving immediate platform revenue.
The Takeaway You cannot copy-paste growth. When entering a new market, success requires adapting to the data, not forcing a rigid playbook. By understanding the device dominance, cultural platform preferences, and utilizing seasonal precision, we didn’t just buy app installs, we built a highly engaged, monetizable user base from nothing
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